So, both of these malt drinks provide us with many vitamins and minerals to keep us healthy. Not bad at all for bedtime drinks! As you can see, Horlicks does provide us with slightly more nutrients than Ovaltine. But which is better for sleep? Photo credit: Aidana Khabdesh via Unsplash. When it comes to aiding sleep, both Horlicks and Ovaltine have great reputations. But is Ovaltine or Horlicks better for sleep? Well, Ovaltine advertises on its website that the minerals in their powder assist with the relaxation of muscles when drank before bed.
Great news for a bedtime drink! However, further down the page , they also say the vitamins will give you a kickstart to the day if drank in the morning. Not so great for a bedtime drink! As for Horlicks? They state on their website that nothing in their drink powder will induce drowsiness. But on the other hand, their marketing is definitely aimed at being a night-time drink. Even their packaging is relaxing! In addition to that, Horlicks does provide the most vitamins and minerals, edging Ovaltine out slightly on the health benefits.
And, we all know, warm milk is the ultimate bedtime drink — and the ultimate sleep-inducing ingredient! Remember, if you are struggling to sleep at night, it can help to be more active during the day.
Menu Main Health Fitness. For most Singaporeans, we had it when we were in school as Milo started to sponsor school sports events and hence become synonymous with those of that age group. What happened thereafter? Those guys then aged and now, we are very influential consumers. We remember the brand and even buy it for our young. So here lies an important lesson. Similar to brands like Coke, target the folks when they are young and when they grow older, they become you loyal customers, even helping you to pass on the brand messaging to their friends and children.
Perfect situation. However, the question is, can Milo continue to be strong. To do so, they have to constantly leverage on their brand to bring young consumers in. To do that, they will have to change. So far, we have not seen that and with a shift in consumers to be healthy and focus on less sugary drinks, they will have to change fast. So Ovaltine and Horlicks, there is your chance. If you can change faster than Milo, you will have a shot.
There are still a fair number of people who remember your brand. Take your chance before its too late as the number of consumers who still remember the brand shrink every year. Good old memories nevertheless.
Check out the different history of the drinks below and hope it brings back memories. A jar of Ovaltine from the UK , a mug of ovaltine made with hot milk and a tablespoon of the powder. Soon after its invention, the factory moved out to the village of Neuenegg , a few kilometers west of Berne, where it is still produced. Ovomaltine was exported to Britain in ; a misspelling of the name on the trademark registration application led to the name being shortened to Ovaltine in English-speaking markets.
Horlicks is the name of a company and of a malted milk hot drink developed by the founders James and William Horlick. Check out my related post: How to move the tummy and soul? You are right about the Milo successful campaign. Until today I still drink Milo and this habit also pass on to my kids. Hopefully Milo will continue to strive amid competition from other brands. Like Liked by 2 people. Good stuff! Hope to pass on the goodness to the kids as well!
However, in my heart and for nostalgia sake, hope that Ovaltine and Horlicks can still survive so that we have more options in the market. Like Liked by 1 person. My mother still buys either Milo or Ovaltine , whatever is available here in the US… Filipino stores here sell these two brands. My mother remembers Horlicks. Like Like. You took me back to my childhood days in Guyana, a British colony until My mother believed that Horlicks was a great tonic for helping us with our studies.
I hated the taste. I have only heard of Ovaltine and never tried it. Maybe I should. Thanks for following my blog. Wow, it has been years since I have seen the Milo logo. I used to drink the stuff when I was younger, but it has vanished in recent times. Over here Horlicks is more famous, as I hail from a British colony. Fun read. So it makes sense in ex: India to have it simply for all the vitamins in the drink. Good point. The calories are a kicker due to the malted sugar content but it gives you that little oomph to start your day or keep it going.
Thanks for sharing! Ovaltine is a drink we used at bedtime to relax before going to bed. But some of my friends certainly do that. Milo as a start to the day! I have been drinking Ovaltine hot or cold since I was a child. I also have had Horlicks but in Canada where I live it is not so easy to find. Milo is what I drink when I am in the US as that is what is in the stores here. I think that is must be made somewhere different or with a slightly different recipe.
I believe you are right. They change the tastes as they move across countries. Some of my friends in the States have Horlicks sweets shipped to them. So you have a way to get your Horlicks fix! And I'm sure we can agree these are all superior to nesquick. Terry Pratchett wrote: The trouble with having an open mind, of course, is that people will insist on coming along and trying to put things in it.
Click for a Limerick OrangeEyebrows wrote: There once was a guy, Aviel, whose arguments no one could quell. He tested with Turing, his circuits fried during, and now we'll have peace for a spell.
And because it's made with hot water not milk, it contains fewer calories. Chocolate is delicious, and malt is delicious, but the combination of them is more than merely the sum of its parts. A Combustible Lemon wrote: Death is an archaic concept for simpleminded commonfolk, not Victorian scientist whales. Last edited by ShuaiGuy on Sun Jan 03, pm, edited 2 times in total. Last edited by ShuaiGuy on Sun Jan 03, pm, edited 1 time in total.
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Horlicks' heritage Horlicks has been comforting families for over years. Cookies Policy This website uses cookies to enable our website to work more efficiently and provide us with information that helps us improve your web experience.
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